Chocolate packaging arts:

It is true that the taste of chocolate is very important, but it is the good cover that attracts the customer for the first try.  Without this first experience, the consumer will not be able to reach the stage of appreciating the quality of chocolate no matter how good it might be.

Chocolate wrapping has been a major of interest for the British and Swiss companies since the beginning of the industry, as they all realized the importance of wrapping and packaging for marketing.  The companies competed with each other in the packaging techniques, styles, the materials used and the information written on each cover.

Packaging has a variety of different methods and styles, including the traditional method of wrapping chocolate with a colored and elaborated paper wrap and a ribbon has maintained its shape for many decades. The covers also have several types, some of which consist of a foil, while others are wrapped with a lace. There are single-layer covers and a double-layer covers or wrappers. Single-layer envelopes are often of high quality and are usually thicker. They are usually wrapped with extreme accuracy and precision to make their appearance perfect and may be also be decorated with engraving.  When we go back in time, the mechanism of wrapping and packaging of chocolate has certainly evolved, but the methods has barely changed, as many of the international chocolate manufacturers today still follow the traditional packaging methods mentioned above. However, the mechanism of their implementation has developed from the pure manual method to advanced semi, or fully, automation, depending on the type of machines used.

There are types that are wrapped today with two layers. The first one is the flexible foil that saves the product from external factors, while printing or writing on the outer layer includes information about the product, the type of chocolate, the company’s logo, validity of the product, the Barcode, the ingredients, nutritional value, weight of the bar, in addition to other information that are always developed to meet customers’ changing needs. Recently several companies have intentionally designed very attractive chocolate boxes, and even their large boxes, using distinctive colors such as gold, black and silver. Some of these chocolate pieces are put in plastic molds inside the boxes, where these pieces can be fixed in their dedicated positions. In these boxes, chocolate pieces of various shapes, colors and flavors, aim to satisfy each customer’s own taste showing that each chocolate bar or piece has its own specifications and advantages that is not as similar as the others.